How Does Yahoo Compare To Bing?
While many may believe that the drop in the search engine’s popularity may be due to the new Microsoft search engine Bing, there may be more to it than that. Yahoo who held about 22% of customer searches in December of 2009, held only about 17% of that same market only a month later in January 2010. But is Bing really the problem?
For many years Yahoo has been far behind the leading search engine, Google. Although many are aware of this fact, what they are not aware of is that this has more to do with the appearance of their home page, than it does with the actual search results that are produced. Many search engines often overlook there search page, however this is the reason that some are successful and others fail.
With Google and Bing you’re utilizing an extremely simple home page. Each has adequate data for users to view, all the same it is not so overpowering that the customer is not certain where to look or what to do. This constitutes the primary contributor to the advancing success of Bing over the last few months. There home page is really uncomplicated, and on a side by side comparison with Google you would discover that they’re both extremely alike.
The imaginary on the home page is easy and pertains to global issues. There are a few standard links, upon Bing, but they are away to the side and don’t intervene with the search box, or drown the users with what to do. This is a great deal contrary to Yahoo that has links as well as pictures all around causing the site to be a blurring mess. Still while Yahoo admits you to make your personal homepage, everything cab be all the same extremely cluttered up and confusing. This is likewise an error that was constructed by the one time favorite AOL, who had forfeited several of their customers to Google.
Yahoo could possibly be capable of redeeming themselves through simplifying there page, however it may be a trifle to late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.
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